Our most common form of digital advertising in airports is closed-circuit television displays. We
strategically place our digital TV screens in areas of airports such as departure halls, security check areas, boarding gates, baggage claim areas and arrival halls, where most air travelers congregate and spend significant time waiting.

　The majority of our standard digital TV screens are 42-inch plasma display panels, or PDPs, or liquid crystal displays, or LCDs. Our airport programs consist of advertising and non-advertising content and are played for approximately 16 hours per day. Our non-advertising content is played in two-hour cycles, during which our advertising content is repeated hourly. During each hour, 25 minutes of the program consists of advertising content provided to us by our advertising clients and the rest of the program consists of non-advertising content such as news and entertainment content provided by third-party content providers. In addition to the separate advertising messages or videos, which are updated weekly, we promote the brand names of our advertising clients by naming our programs after their brand names. The non-advertising content consists of the latest domestic and international news provided by CCTV, which is updated daily, and other content including comedy clips such as “Just For Laughs,” the tourism program “Globe Trekker” provided by Pilot Production and fashion shows, which are generally updated monthly.

　In Beijing Capital International Airport, Shanghai Hongqiao International Airport, Guangzhou Baiyun International Airport, Shenzhen International Airport, Chengdu Airport, Sanya Airport, Haikou Airport and Changsha Airport, we turn our displays into split screens when showing non-advertising content. The split-screen feature allows non-advertising content and advertisements to be played simultaneously.

　In addition to the traditional displays, some of our major network airports also have feature displays such as:

　• Mega display screens. In both the departure hall and the arrival hall of the Beijing Capital
International Airport, we have LED mega display screens with a size of nine square meters each, featuring large viewing angles and high resolution images. We have also placed LED mega display screens in Kunming Airport and Guangzhou Baiyun International Airport of 14 square meters and 22 square meters in size.

　• Displays in airport train station. We have a concession rights contract to place digital TV screens in the Maglev Train station of Shanghai Pudong International Airport.

　• Shuttle bus displays. We have placed  digital TV screens on  airport shuttle buses operated by some airports to transport air passengers

　　We will seek to expand our use of these applications and develop other technically advanced display platforms to other airports in our network in the future.